In recent days, outrage has erupted across social media with the growing momentum of the #BoycottAmazon campaign, trending from 7th June to 7th July, and possibly beyond. The trigger? An eBook titled “Kali Ma” being sold on Amazon India, which depicts Goddess Kali in a disrespectful and culturally offensive manner — portrayed in a hanging position.

This has deeply hurt the sentiments of millions of Hindus, sparking massive digital protests. The post is not just about one book — it's about a larger pattern of platforms prioritizing profits over people's emotions and beliefs.

📱 The video that ignited the fire showcases the disturbing cover image and the disturbing reality that such content is allowed under the radar — while countless others have been banned for far less.

Should religious freedom mean freedom to offend?

The author's name, El Tu Fullah, is also under scrutiny, with calls for legal action for hurting religious sentiments. The fact that Amazon allowed such a listing, despite its stringent guidelines for offensive content, makes people question the platform's integrity.

“Would they have allowed this if the book had depicted another religion's deity in such a way?”
This is the question echoing in every Hindu household right now.

🛑 This isn’t just about a book. It’s about cultural dignity, religious respect, and drawing the line where profit turns into provocation.

Let’s be clear — boycotting Amazon isn’t just about not buying, it’s a message to corporations: “We won’t fund our own insult.”

🗳️ Vote and see where others stand!

Do you think such portrayals should be considered artistic freedom or should there be boundaries when faith is involved?
Drop your opinion in the comments — your voice matters in shaping the digital conscience of India.